Privacy policy

Ichi E Ltd ( the “Site) is owned and operated by Hou In Choi, who is the data controller and can be contacted at ian@ichi-e.uk.

Purpose:

The purpose of this privacy policy ( this “Privacy Policy”) is to inform users of our Site of the following:

1.     The personal data we will collect;

2.     Use of collected data;

3.     Who has access to the data collected;

4.     The rights of Site users, and;

5.     The Site’s cookie policy;

This Privacy Policy is in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy applies in addition to the terms and conditions of our Site.

1.     Data Controller

The data controller responsible for your personal data is: Ichi E Ltd

Address: 13 St. John’s Terrace, London, E78BX

Email: ian@ichi-e.uk

2.     Information We Collect

We may collect and process the following data:

-        Name and contact information (e.g email address, phone number)

-        Billing and shipping address

-        Order details and purchase history

-        Payment details (processed securely by third-party providers)

-        IP address, browser type, and usage data (via cookies and analytics tools)

3.     How We Use Your Information

We use your personal data to:

-        Process and fulfill orders

-        Communicate with you about your order or enquiries

-        Send marketing communications (With your consent)

-        Improve and secure our website

4.     Legal Basis for Processing

We rely on the following legal basis for processing your data:

-        Contractual necessity: to fulfil orders and deliver goods

-        Consent: for email marketing or optional cookies

-        Legal obligation: for tax and record-keeping compliance

-        Legitimate interest: to improve our business and services 

5.     Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties to help us provide our services:

-       E-commerce Platform: Shopify (which hosts our online store and processes customer data securely)

-          Payment Processors: e.g., PayPal, Stripe (for secure payment processing)

-          Delivery Companies: e.g., Royal Mail, couriers (to ship your orders)

-    Professional Services Providers: e.g., website hosting, email services, or accounting software (like FreeAgent) 

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying legal, accounting, or reporting requirements.

7. Your Data Protection Rights

Under UK GDPR, you have the right to:

-        Access your personal data

-        Request correction or deletion

-        Object to or restrict processing

-        Request data portability

To exercise any of these rights, please contact us at ian@ichi-e.uk

8. Cookies

We use cookies to enhance user experience, analyse site traffic, and personalise content. You may refuse the use of cookies by selecting the appropriate settings in your browser. For more information, please see our Cookie Policy.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of such other sites.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, contact:

Ichi E Ltd 

Email: ian@ichi-e.uk

Address: 13 St. John’s Terrace, London, E7 8BX